For established aesthetic clinics

Predictable bookings.
Full calendars. Quiet growth.

We help established aesthetic clinics build acquisition systems that deliver consistent, qualified bookings — month after month. The marketing equivalent of a clinic's aftercare protocol.

Founded 2026  ·  Built on 3 years of systems work  ·  Now exclusively for aesthetic practices

Who we're building for
The Established Clinic
The Boutique Studio
The Medical Spa
The Surgical Practice
The Dermatology Practice
The Wellness Atelier
The Beauty House
The Aesthetic Collective
Established aesthetic practices  ·  €40K+ monthly revenue  ·  6-month minimum
The founders' thesis

We're not from beauty.
That's the point.

Most agencies serving aesthetic clinics come from inside the industry. They've worked at one clinic, they go open an agency, they do for other clinics what worked at the first one. The pattern is recycled. The marketing looks the same. The results plateau. We came in from outside — from three years of building acquisition systems in real estate, optics, and creative production. The systems we built for €15K-ticket purchases and reputation-led services translate directly to €600 injectable treatments and premium clinical positioning. The visual language we built for editorial campaigns translates directly to clinic content that doesn't look like an ad. We chose to focus exclusively on aesthetic practices because we believe the industry deserves marketing built with the rigor we've spent three years refining elsewhere.

Vertical Nº 01 · Real Estate

Long sales cycles. High consideration.

Six-week customer journeys. Six-figure tickets. We built and ran the lead-gen funnel and editorial content for property brands across three markets. Same operational rhythm as a clinic with a treatment package — different vocabulary.

Vertical Nº 02 · Optics

Trust-led. Reputation-dependent.

Where buyers research for weeks before they walk in. Where the showroom experience has to match the advertising. We ran paid media and content for premium brands across Europe for over two years.

Vertical Nº 03 · Creative Production

Visual-first. Editorial standard.

Where the marketing has to look like the work. Where every shoot is the brand. We produced photography and film for creative-led brands where production quality is the entire offer.

We've left those industries behind. Aftercare exists to apply what we learned — exclusively to clinics.

The Aftercare Index

What we built before the studio.

Aftercare is new. The people running it are not. Over the past three years, we built acquisition systems for premium brands in real estate, optics, and creative production — industries where every purchase is considered, every lead costs real money, and the marketing has to look like it belongs to the brand. We're now narrowing that work to one industry: aesthetic medicine. The numbers below describe what we delivered before. The standard going forward is higher, because the focus is narrower.

Prior operating history · 2023–2026
Metric · 01Across previous verticals
0+
Engagements delivered
18 mo
Metric · 02Attributable · Multi-channel
0M+
Revenue generated
2023–2026 operating history
Metric · 03Sustained · Not peak
0.0×
Avg. ROAS
Across 14 paid campaigns
Metric · 04Median engagement
0 mo
Avg. retainer
Pre-Aftercare studio work
The Method

Not campaigns. A system.

Each clinic receives a complete acquisition protocol — content, paid media, and landing pages — engineered for recurring qualified bookings rather than viral spikes.

  • 01
    Editorial
    Content calibrated to your treatments

    Photo direction, scripts, and on-camera coaching — produced monthly, never improvised.

    12–18 assets / moIG · TikTok · YT
  • 02
    Acquisition
    Paid media tuned to qualified inquiries

    Meta and Google funnels engineered for booked consultations, not vanity clicks.

    Meta · GoogleDaily optimization
  • 03
    Conversion
    Landing pages at clinic-grade rates

    Treatment-specific pages with medical copy, social proof, and frictionless booking.

    1 page / treatmentA/B tested
  • 04
    Reporting
    Weekly read-outs in clinical language

    A single dossier — pipeline, cost per booking, lifetime value — delivered every Monday.

    Mon · 09:00 CETPDF + dashboard
Protocol N°1 · Operating system
Booking · Glow Facial
+312% inquiries
Today
14 new bookings
Cost per booking · €38
The Aftercare Protocol

Five phases.
One quiet outcome.

A clinical sequence — engineered the way our partners run their treatments. Measured, deliberate, and never rushed.

Avg. onboarding14 days
01 / 05
Discovery
01/05
Phase

Discovery

A forensic read of your clinic, market position, patient journey, and every funnel currently in motion.

  • Brand & funnel audit
  • Competitive landscape
  • Patient journey map
TimelineWeek 01
OutcomeBaseline established
02/05
Phase

Protocol

A bespoke acquisition system architected around your treatments, margins, and ideal patient profile.

  • Channel strategy
  • Offer architecture
  • Creative direction
TimelineWeek 02
OutcomeStrategy approved
03/05
Phase

Production

Editorial content, photography direction, ad creative, and landing pages — produced to clinical standard.

  • Editorial shoots
  • Ad creative library
  • Conversion pages
TimelineWeek 03 — 04
OutcomeAssets shipped
04/05
Phase

Activation

Paid media launched across Meta, Google, and TikTok with weekly optimization against booked consultations.

  • Media buying
  • A/B testing
  • Booking attribution
TimelineWeek 05 onward
OutcomeCost per booking
05/05
Phase

Aftercare

Monthly refinement, creative refresh, and quiet iteration — until your calendar stays full without thinking about it.

  • Monthly reports
  • Creative refresh
  • Quarterly review
TimelineOngoing
OutcomeRetention & LTV
Protocol N°4 · 2026 EditionBuilt for aesthetic practiceDocumented · Reproducible
Aftercare Studio
Authorized practitioner protocol
A
The Brief

What we send every clinic before we begin.

Every Aftercare engagement begins with a written diagnosis — short, specific, and yours to keep whether you work with us or not. Below is a sample of what arrives in your inbox within 48 hours of our discovery call. This framework was refined across 20+ audits over the past three years — now calibrated specifically for aesthetic practices.

Nº 01
Excerpt · Acquisition Audit

"Your current cost per consultation is approximately 4.2× the industry benchmark. Three specific funnel gaps are responsible."

From a discovery brief · 8 pages
Nº 02
Excerpt · Channel Diagnosis

"Meta is currently doing the work of three channels. When it slows, your booking pipeline collapses. We'd rebuild this in week one."

From a discovery brief · 8 pages
Nº 03
Excerpt · Offer Architecture

"Your highest-margin treatment is being marketed identically to your entry-level offer. The result is a funnel that selects for the wrong patient."

From a discovery brief · 8 pages
Nº 04
Excerpt · Recommendation

"If you decide not to work with us, this audit is yours to take to whichever partner you choose next. It is not contingent on engagement."

From a discovery brief · 8 pages
Selectivity

Aftercare is not for everyone.

We work with a small number of clinics each year. Read the protocol before you write to us.

Ideal candidate
  • Established clinics doing €40K+ monthly
  • Owners who care about brand quality
  • Treatments with clear, premium positioning
  • Teams ready for a 6+ month engagement
Not the right fit
×
  • Brand new clinics still finding their service mix
  • Owners chasing viral, short-term growth
  • Discount-led, volume-only models
  • Anyone wanting to test marketing for 30 days
The next steps

What happens after
you book.

A four-stage protocol. Calm at every step. From the first call to the first measurable outcome — typically inside thirty days.

Four stages · ~10 days end to end
  1. 01
    Day 00 · Twenty minutes

    You book a call

    Twenty minutes. We listen first. No pitch deck, no scripted discovery. You talk, we take notes.

  2. 02
    Day 02 · Written document

    We send a brief

    A short, written diagnosis of your acquisition system — the gaps, the leaks, the levers worth pulling.

  3. 03
    Day 05 · Tailored proposal

    We design a protocol

    If we're a fit, we build a proposal — content, ads, pages — sequenced for the next ninety days.

  4. 04
    Day 10 · First results in 30

    We begin quietly

    Onboarding is calm and specific. The first measurable results land within the first thirty days.

The invitation

Quiet growth begins with a call.

Twenty minutes. No pitch. We'll tell you whether Aftercare is the right protocol for your clinic.

Limited engagements · 2026 cohort