Practice types

Built for established aesthetic
and wellness practices.

We work with four kinds of practices. Click any to see whether your clinic fits the protocol.

  • Aesthetic Medicine Clinics
    Nº 01 · Aesthetic Medicine

    Calibrated for clinics offering injectables, energy devices, and high-margin treatments.

    The pattern is consistent across the practices we're built for: Botox, fillers, PRP, fat freezing, skin tightening. High-margin work. Long patient lifetimes. A need for steady, qualified consultations - not discount-led volume. We build the kind of system that fills a calendar with patients ready to book a €600 protocol. Not chase a €49 voucher.

    InjectablesEnergy devicesBody contouringSkin treatments
  • Medical Spas & Wellness Studios
    Nº 02 · Medical Spas

    Built for established wellness practices and medical spas offering signature treatments.

    Repeat patients. Signature programs. Long memberships. The economics of a wellness brand reward what a flash-sale funnel actively erodes — trust, ritual, and the slow accumulation of a name. We build content libraries that show the ritual, not just the result. Acquisition systems that turn first visits into recurring ones. The work is calm. Consistent. Tuned to the rhythm of a practice, not a promotion.

    FacialsBody treatmentsMembership programsWellness packages
  • Dermatology & Skin Practices
    Nº 03 · Dermatology

    Calibrated for medical and cosmetic dermatology practices with a procedural component.

    Dermatology sits at the intersection of medical authority and aesthetic outcome. We build campaigns that respect the clinical credibility of the practice while producing the editorial visual language that books laser, cosmetic derm, and procedural skincare. Trust first. Conversion second. Always both.

    Cosmetic dermLaserMedical skincareProcedural aesthetics
  • Plastic Surgery & Surgical Aesthetics
    Nº 04 · Plastic Surgery

    Built for surgical aesthetic practices that need serious lead flow — without competing on price.

    Surgery is the longest consideration window in aesthetic medicine, and the highest-stakes decision a patient will make about their body. Marketing it like a flash sale doesn't just fail to convert. It actively repels the patients a surgical practice exists to serve. We produce editorial content and acquisition systems calibrated to that reality — slower funnels, higher trust signals, longer nurture. The result is a consultation calendar filled with patients who arrive informed, qualified, and ready for the conversation a surgeon actually wants to have.

    Surgical consultationRhinoplastyBreast aestheticsBody contouring
Selectivity

We are deliberately
selective.

We take on a maximum of 8 new clinics per year. To keep the standard high, we filter for fit before we even take a first call.

01
Criterion Nº 01

Revenue floor.

We work with established clinics doing at least €10,000 in monthly revenue. Below that, the spend math doesn't work, and we end up building marketing for someone who needs a business strategy first.

02
Criterion Nº 02

Long horizon.

Our minimum engagement is 3 months. Clinics looking to 'test marketing for 30 days' will not see meaningful results in that window. We refuse short engagements because they hurt both sides.

03
Criterion Nº 03

Premium positioning.

We work with clinics that compete on quality, not price. If your offer is built around discounts, vouchers, or constant promotions, our system will not work for you.

04
Criterion Nº 04

Operational capacity.

Our clients regularly see 2-3x growth within 3 months. If your team isn't equipped to handle increased consultation volume, we'll cause more harm than good.

The fit check

Three questions
before you book.

If you can answer 'yes' to all three, we are almost certainly a fit. If not, we'll tell you on the call — and point you toward the right resource.

01

Are you doing at least €10K in monthly revenue, or on a clear path there within 90 days?

02

Are you willing to commit to a minimum 3-month engagement?

03

Are you ready to handle 2-3x more qualified consultations within the next 3 months?

If we're not a fit

Here's where to look instead.

If Aftercare isn't the right fit, that's not a failure — it just means a different resource will serve you better. A non-exhaustive list:

If you're pre-launch or early-stage

You probably need positioning, not marketing.

Find a brand strategist before you find an agency. The marketing comes after the offer is clear.

If you're discount-led

You need volume infrastructure.

Look for a performance agency built for discount funnels — not us.

If you want viral social

You need a creator partnership, not an agency.

Look for a TikTok-native creative shop or partner with a content creator directly.

If you're testing the waters

Hire a freelancer first.

Find a freelance media buyer for 90 days. Come back to us when you're ready for a real system.

If you're still reading

You're probably the
right kind of clinic.

We'll know within 30 minutes on a call. So will you.